Amid COVID fears and cashless consumers, how do Salvation Army bell ringers fare?

 My latest freelancing effort for The Salt Lake Tribune:

By Bob Mims | Special to The Tribune

Photo by Rick Egan, The Salt Lake Tribue

Every winter for almost a decade, Van Dodd has volunteered as a Salvation Army bell ringer, wishing a Merry Christmas to passersby — whether or not they pause to drop loose change or a dollar bill or two into his iconic red kettle.

Many pass on by, perhaps offering a furtive nod; others ignore his holiday cheer altogether.

Then, Dodd says, there are those brief, precious moments when he can engage a mother, a father and kids in an upbeat conversation. Parents drop money in the pot, leaving with a smile and their youngsters clutching candy canes.

“I’m a joyful kind of person. I kind of make people come off their shelf, try to brighten up their day,” Dodd says. “I’ve been ringing the [red kettle] bell for nine years now. When I relocated here from Indiana for my job in October last year [2020], I went right over to the Salvation Army office to volunteer again.”

Dodd, a 58-year-old father of three grown children, was assigned a spot in front of the Walmart at 2705 E. Parleys Way in Salt Lake City, the same bell-ringing station he returned to this December. He acknowledges with a sigh that in an increasingly cashless society, the clinking of coins and the rustle of greenbacks going into his kettle have been less frequent this year.

“The spirit of giving just isn’t the same,” he says. “People are in so much of a rush, so busy, with everything on their minds about COVID, whether [it is safe] to stop and give. ... Sometimes, if I just stand back from the kettle, then people might come and give something.”

Nationally, the Red Kettle campaign has seen its contributions first slip from a record $146.6 million in 2015 to $142.7 million in 2018 and then plunge to $126 million in 2019. It grew worse as the coronavirus took hold in 2020, with Red Kettle donations tumbling to $118.9 million.

Capt. Rob Lawler, officer in charge of Salt Lake City’s Salvation Army Corps, says Red Kettle donations here sank from $329,000 in 2018 to $211,000 in 2019 and barely $100,000 last year.

The pandemic also has made recruiting bell ringers — whether volunteer or paid as temporary seasonal workers — a painful task. From about 70 Red Kettle workers in 2018, Lawler could count on 20 or so on any given day this past week, the midpoint of the 2021 holiday campaign.

...  to read the story in its entirety and view some amazing photos, click here:  https://www.sltrib.com/religion/2021/12/18/amid-covid-fears-cashless/